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Snack Right Super Foods, doing business as Brad’s Raw Chips, is recalling specified lots of four kale-chip products because they may contain thallium. The company says about 25,000 bags entered commerce through nationwide distributors and direct sales; consumers should stop eating affected products and discard them.
Snack Right Super Foods, Inc., which does business as Brad’s Raw Chips, is recalling specified lots of four kale-based snack products because they may contain thallium, according to the company’s announcement posted by the U.S. Food and Drug Administration. The company says consumers should stop eating affected bags and discard them; the recall covers products distributed nationwide from October through December 2025.
The recall applies to four products sold in bags under the Brad’s Plant Based brand: Crunchy Kale Original, Cheeze It Up and Radical Ranch, each in 2-ounce bags, and Veggie Chips Kale in 3-ounce bags. The company estimates that about 25,000 bags, or 2,097 cases, are in commerce. Products went to retailers through KeHE Distributors and United Natural Foods, Inc. (UNFI), and were also sold directly to five consumers.
For Crunchy Kale Original, UPC 813104021679, the affected lots are 33525-1, 33525-2 and 33525-3, with a Best By date of February 1, 2027; 34525-1, Best By February 11, 2027; and 35125-2, Best By February 17, 2027. Cheeze It Up, UPC 813104021877, is affected in lot 35025-3, Best By February 16, 2027. Radical Ranch, UPC 813104020726, is affected in lot 29425-1, Best By December 21, 2026.
The recall also covers Veggie Chips Kale, UPC 854615002054, in lot 33225-3, Best By January 28, 2027; lot 33325-2, Best By January 29, 2027; lot 33425-1, Best By January 30, 2027; and lot 33525-1, Best By February 1, 2027. The lot number and Best By date are printed on the package. The company says consumers should discard recalled products and not return them to the store; refunds are not being offered.
Checking Bags for Recalled Lots
The recall concerns a possible contaminant associated with potentially serious health effects at relatively high levels of exposure. The company’s notice says acute or chronic exposure to thallium at relatively high levels can cause gastroenteritis, peripheral nerve damage and hair loss. The notice does not state that every bag or every lot contains thallium, nor does it give a concentration for the recalled products.
Because the products were distributed through major natural-food distributors nationwide and the company estimates roughly 25,000 bags are in commerce, consumers may encounter affected products outside the Sacramento-area investigation that preceded the recall. Checking the product name alone is not enough: the listed UPC, lot number and Best By date identify which bags are included. Anyone who believes they experienced adverse health effects after eating the products should contact a health care provider, the company says.
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From California Testing to Recall
The company’s announcement says the recall followed advice from the FDA that thallium was present in tested products. The FDA page identifies the notice as a company announcement posted as a public service; it says the agency does not endorse the company or its products. The recall is described as voluntary and conducted with the FDA’s knowledge.
The company also points to an earlier development: in May 2026, the California Department of Public Health advised consumers not to eat certain Brad’s Plant Based products while investigating an inquiry involving one individual with elevated thallium levels. The department collected samples at retail stores in the Sacramento area, and laboratory testing found elevated levels in multiple varieties, according to the recall notice.
The company says the manufacturing process did not introduce the contaminant. Its explanation is that kale can take up elements from soil and that dehydration removes about 85% to 90% of the product’s water, concentrating elements already present in fresh kale. This account is the company’s explanation of how the issue may have occurred; the notice does not provide test results or contaminant concentrations for each recalled lot.
The notice does not report the thallium concentration in tested products, identify which specific samples tested positive, or say whether all bags in the listed lots are affected. It also does not describe how many products or samples were tested or provide a detailed account of the FDA’s findings. The stated number of bags is an estimate of products in commerce, not a count of confirmed contaminated packages.
The announcement links the recall to FDA advice and references California testing, but it does not give a timeline for further testing or say whether additional products may be added to the recall. The FDA’s posting is identified as a public-service notice carrying the company’s announcement, rather than an endorsement or an independently written FDA assessment.
Consumer Checks and Company Responses
Consumers can compare bags with the recalled product names, UPCs, lot numbers and Best By dates above. If a bag matches, the company says to stop eating it and throw it away rather than return it to the retailer. The notice says refunds are not being offered.
Questions can be sent to Alexa Olvera at Snack Right Super Foods by email at alexandra@thesnackright.com. The company lists contact hours as Monday through Friday, 10 a.m. to 4 p.m. Eastern Time, and says consumers can expect a reply within one business day. Anyone who believes they may have experienced health effects should contact a health care provider. The notice does not state when further test results or updates will be released.
Key Questions
Which Brad’s products are included in the recall?
The recall covers specified lots of Crunchy Kale Original, Cheeze It Up, Radical Ranch and Veggie Chips Kale. Check the UPC, lot number and Best By date against the company’s list; other products or lots are not identified in this notice.
What should I do if I have a recalled bag?
Stop eating it and discard it. The company says not to return the product to the place of purchase and says refunds are not being offered.
What is thallium, and what health effects does the notice describe?
The company describes thallium as a naturally occurring metal found in soil and sulfur-based minerals. Its notice says exposure at relatively high levels, whether acute or chronic, can cause gastroenteritis, peripheral nerve damage and hair loss. The notice does not provide thallium levels for the recalled products.
Where can consumers ask questions or report a health concern?
Consumers can email Alexa Olvera at alexandra@thesnackright.com; the company lists weekday hours from 10 a.m. to 4 p.m. Eastern Time and says it aims to respond within one business day. People who believe they experienced adverse health effects should contact a health care provider.
Source: fda.gov
